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What does a press office do? Does it make sense for the food and fruit and vegetables industries to invest resources in the press office? Discover the economic return of the press office with these concrete examples.
Press trips or press tours represent the main way to build a relationship of fruitful collaboration between companies and the media and create an ideal bridge between producers and consumers.This is even more relevant for all those product categories that are judged by the consumer through taste.Federica Morselli, fruitecom key account, talks about what the advantages are for agri-food companies in involving journalists, bloggers, influencers, and experts, in an experience of direct contact with the world of agri-food through journeys that will allow them to discover typical products and excellences, directly in the territories where they are produced.
Gli incontri B2B dal vivo sono cruciali per tutte le realtà del food&wine. Come gestire questo momento? ...
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