The apple with its own name. Marlene comes from South Tyrol – Südtirol, where it is cultivated with love by the VOG Consortium’s over 5,000 farmers. The producer organisation in Terlano (Bolzano) exports to 30 countries worldwide and harvests over half a million tonnes of table apples every year.
We were entrusted with the communication goal of transmitting the brand’s values (origin, territory, quality and authenticity) and advertising the great variety of Marlene apples, in Italy and worldwide.
The journey began over 10 years ago: starting out with a B2B focus, expanding to target end consumers, from Italy to Spain, where Marlene is currently the leading apple brand, and finally arriving in Belgium and the Netherlands. And it will soon land in other countries