Marlene’s Facebook page was one of the first dedicated to a fruit and vegetable brand in Italy. Over the years, it has continued to enlarge its fanbase (it now has almost 300,000 likes!), adapting its message to the website’s evolution and the community’s behaviour.
Since 2012, the challenge has been to communicate the brand’s values and content in an engaging way for social network users. Today, Marlene has a Facebook presence in Italy, Spain, Belgium, the Netherlands and Norway with an international page. Constantly new content continues the brand’s storytelling, which started with rebranding in which the apple itself declared “I Am Marlene”. Next step: Instagram.