The launch of a new range of products and a brand requires a multi-year approach to planning communication activities, based on available budgets and the market environment.
First with IFORED, then with the new red-flesh apple brand Kissabel, we worked in collaboration with the project’s representatives, and at certain stages with partner agencies, defining activities that would reach the right target audience, guarantee constant coverage throughout the year and have growth prospects over several seasons. The right strategy for advertising not only a brand, but a completely new product.
Kissabel: You might also be interested in
Global press office
Italian and International Press OfficeKissabel is an international brand that unites farmers from two hemispheres and four continents.
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Kissabel and Fruit Attraction
EventsGiven the seasonality of apples, the best event for presenting Kissabel’s new products in Europe is Fruit Attraction, the leading autumn trade fair for the Spanish and European fruit and vegetable sector.
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Email marketing for reaching important leads
Social Media and Digital PRFor a completely new brand like the Kissabel red-flesh apple, it is important to constantly update the target audience in an engaging, accessible way.
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