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Social media marketing is only effective if tailored to the brand. For this reason, when it comes to managing Facebook and Instagram, it is important to know how to choose the right partner to follow each step, from the strategy to the analysis of management results. In this article Gabriele Passini, fruitecom social media manager, sets out the 7 elements to consider when choosing social media consultants.
What are the details to consider when you want to plan an advertising campaign effectively? How do you take into account the editorial calendar and the monthly newspaper highlights? What do you do when the company participates in trade fairs? Stefania Duminuco, media planner at fruitecom, answers these questions for us.
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