fruitecom
magazine

Why organize a press tour and how to do it

Press trips or press tours represent the main way to build a relationship of fruitful collaboration between companies and the media and create an ideal bridge between producers and consumers.This is even more relevant for all those product categories that are judged by the consumer through taste.Federica Morselli, fruitecom key account, talks about what the advantages are for agri-food companies in involving journalists, bloggers, influencers, and experts, in an experience of direct contact with the world of agri-food through journeys that will allow them to discover typical products and excellences, directly in the territories where they are produced.