Marketing Marlene: flavour and health

Web and content - Marlene

Marketing Marlene: flavour and health

"Marlene is not only flavour, but also health, wellness and lifestyle. 
Thanks to a collaboration with Dorothea Wierer, a biathlon champion born in South Tyrol (like Marlene!), we have developed various digital content to promote this multi-faceted apple."

Grazie alla collaborazione con Dorothea Wierer, campionessa di Biathlon di origini altoatesine (come Marlene!) abbiamo sviluppato diversi contenuti digital per raccontare la mela in tutto il suo eclettismo.

Marlene, daughter of the Alps

Marlene, daughter of the Alps

Italian and International Press Office

We present the Marlene apple as the fruit of South Tyrol – Südtirol. It is this land that makes Marlene so special, giving it taste, quality and freshness. 

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Marlene, a social brand

Marlene, a social brand

Social Media and Digital PR

Marlene’s Facebook page was one of the first dedicated to a fruit and vegetable brand in Italy. Over the years, it has continued to enlarge its fanbase (it now has almost 300,000 likes!), adapting its message to...

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Marlene, the party queen

Marlene, the party queen

Events

An amazing party to celebrate 20 years since the brand’s arrival in Madrid or an exclusive brunch in a small bookshop in Amsterdam. A press lunch at a Michelin-starred restaurant in Ghent or a yoga event in the ...

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Trade advertising

Trade advertising

Advertising

"We handle advertising planning in trade publications that mainly target the Italian and Spanish markets, for which we have specialized, in-depth expertise. 

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