In March 2017, when we took charge of Girolomoni’s Facebook page, we immediately noticed something positive that could certainly not be taken for granted: it had an active, flourishing community with a strong connection to the brand.
At the same time, the poor graphic design, the redundant posts and some of the featured topics discouraged part of the fanbase, slowing its growth. It was possible and necessary to do more. We therefore developed the activities in four stages, all contained in a single strategic document: analysis of the current status of the page, benchmark analysis, graphic restyling, strategy and selection of the themes for the new content calendar. Since then, under our management, engagement has doubled, even though the number of posts has halved. In one year, the page has received over 7000 likes.