Given the seasonality of apples, the best event for presenting Kissabel’s new products in Europe is Fruit Attraction, the leading autumn trade fair for the Spanish and European fruit and vegetable sector.
In 2016 and 2017, we organized two press conferences, respectively to present the new varieties and the brand. From booking the room to creating display materials, drawing up the schedule, coordinating video creation, catering and press invitations: a comprehensive service to ensure maximum press and stakeholder involvement. However, our work does not end with the Spanish trade fair: we have created and distributed promotional materials of all kinds (leaflets, tabletop displays and totem signs) that project partners can use to exhibit, identify themselves and attract the attention of the representatives at the trade events where they are participating. The red-flesh apple will do the rest!