Since 2015, we have managed the Consorzio Vini Alto Adige’s relations with the national press.
What do we consider the essential ingredients to performing this activity as best as possible? Listening skills, empathy, timing and curiosity!
Who do we turn to? To journalists who write for specialized wine publications, editors of food and wine features intended for the end consumer or tasters who are responsible for reviewing wines in industry guides. Some subjects are also perfect for publications with an economic or tourism focus.
We know our partners and we try to offer them new and interesting ideas. We come up with insights and stories related to wine that will capture their interest. Because wine is a world waiting to be discovered and we enjoy promoting it.
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